Project
Doubling Retention, Reducing Acquisition Costs, and Saving Millions
Location
Riyadh, Saudi Arabia
Industry
P2P Vacation Rental
Solution
Growth Analytics
Challenge
The leading P2P vacation rental platform faced significant challenges with user conversion rates, retention, and high customer acquisition costs. Despite experiencing growth, there was a lack of clarity in understanding user behavior and optimizing the customer journey. Traditional analytics tools were insufficient to track and analyze the behavior of over one million active monthly users.
Solution & Outcome
Implementing Amplitude Analytics and leveraging data to fuel the company’s growth.
Achievements
CAC Reduction
60%
reduction in customer acquisition costs
User Acquisition
100%
doubled user acquisition costs
Market Share
33%
increased market share from 30% to 63% in just ten months
Retention
102%
doubled retention rates, resulting in significant cost savings and shifting the company to profitability
By partnering with Amplitude Analytics, the platform gained deeper insights into user behavior and optimized their growth strategy. This included identifying key pain points in the customer journey and implementing targeted experiments and market research initiatives.
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